Claudio Gemmiti Speaks on What is a “Sustainability Narrative” at Toronto Sustainability Speaker Series

Claudio Gemmiti, Club Coffee LP's the Senior VP, Innovation and Strategic Growth is speaking September 30th, along with other leaders on What is a “Sustainability Narrative” and Why is it Important to Your Company? at the Toronto Sustainability Speaker Series.  The topic of conversation will deal with the tricky business of sharing your corporate message in the sustainability era. Experts agree that sustainability doesn’t mean anything real to consumers. Too often, it brings to mind technical issues or overwhelming environmental challenges. More than ever consumers want to live meaningful lives and engage with brands that are driven by purpose. They want to trust that a brand is making good choices for them.

Claudio brings an extensive background in marketing and brand management, and is a strategic thinker with deep CPG research and development acumen. In his work with Loblaw Companies Ltd., Procter and Gamble and now Club Coffee, he has driven profitable growth and enhanced stakeholder satisfaction. Claudio has a proven track record for leadership and for building high performing teams resulting in ‘game-changing’ innovation and dynamic results in product and brand development.

Claudio will be joining, Steven Sage, VP Sustainability & Innovation, Kruger Products L.P., Eric Whan, Director, GlobeScan & Phillip Haid, CEO, Public INC

DATE: Tuesday, September 30, 2014

TIME: 4:30-7:30 EST (snacks & networking from 6:45-7:30)

NEW LOCATION: Ryerson University, Podium Building, 380 Victoria Street, The Commons Room 250 (map)

FREE LIVE WEBCAST & twitterchat #tssschat from 5:15 – 6:15 PM EST
(Tickets for both the live event and the webcast must be purchased in advance)

During the event we will explore some of the following:

- Why do traditional marketing strategies seem to be missing the mark today?
- What do consumers and stakeholders want from companies today?
- What companies are having success building an authentic connection with consumers?
   * What are they doing different?
   * Why are they successful?
- What are some of the themes that seem to be resonating most with consumers today?

4:30 – 5:00 pm: Registration, snacks and networking
5:00 – 5:15 pm: Introductions and special announcements
5:15 – 6:00 pm: Panel Discussion
6:00 – 6:15 pm: Small group discussion/brainstorming
6:15 – 6:25 pm: Groups report back to main audience
6:25 – 6:45 pm: General Q and A
6:45 – 7:30 pm: Networking and snacks


For more details and to register visit - The Toronto Sustainability Speaker Series Website.



September 11, 2014 written by Club Coffee 0 comments